iKahan now has the largest Instagram following of any major OOH media company!
Why does this matter?
As an independent out of home media company, iKahan competes with the big guys by going above and beyond expectations. When brands book a billboard with iKahan, they’re not just getting the billboard impressions, they’re also getting thousands of additional weekly impressions from iKahan’s rapidly growing social media presence, entirely free of charge.
This is part of a larger trend: merging the digital world with the physical world. Billboards, LED Trucks, and place-based media campaigns stand out because they take place in the real, physical world, without flashing notifications and other distractions. And when you follow up those real-world impressions with a social media campaign, there is a compounding effect that’s truly powerful.
Our mission is to deliver game-changing results for the brands we work with. And we are just getting started.
How did iKahan do it?
Our Instagram account sky rocketed from just 3,000 followers in June of 2020 to over 10,000 followers by the end of August, 2020. How did we do it? Here are the three most important elements contributing to @iKahanmedia’s success:
Consistent posting (three posts per week)
Hashtag clouds (included with every post)
Meaningful engagement (daily interactions)
We now have more followers than the biggest names in out of home, including @outfrontmediausa, @clearchanneloutdoor, @pjxmedia, @capitoloutdoor, @posterscope, @vectormedia, @wearealchemy, @jcdecauxna, and @lamaradvertisingcompany.
By staying top-of-mind with a regular posting schedule, reaching new people with our hashtag clouds, and driving meaningful engagement with daily interactions (likes, comments, follows), we are building valuable relationships with our audience.
What’s Next for iKahan?
We will continue to look for ways to go above and beyond for our partners. In fact, we are producing a timelapse video with aerial drone footage for one of our partners right now. We are also planning some interesting “swag” giveaway campaigns.
As the out of home media industry continues to adapt and evolve, we take pride in leading the charge. That means capitalizing on the opportunities that didn’t exist 10 years ago, and striving to always do better today than we did yesterday. That’s our promise.
Questions? Email happy@iKahanmedia.com